
From January 22 to 26, 2025, Baja California Sur participated in the 45th edition of the International Tourism Fair (FITUR) in Madrid, Spain. This event is one of the most significant in the global tourism industry, and the presence of our state aimed to strengthen strategic alliances and promote key destinations such as La Paz and Los Cabos.
The Baja California Sur delegation, led by Secretary of Tourism and Economy Maribel Collins, held meetings with international representatives to position the state as a versatile and attractive destination for various markets. Their efforts focused on increasing connectivity, attracting high-value travelers, and showcasing the region’s unique ecotourism and luxury tourism offerings.
FITUR 2025 provided an excellent platform for networking, fostering business relationships, and reinforcing Baja California Sur’s reputation as one of Mexico’s top tourism destinations.